September, 24, 2010
Hallmark Cards, in an attempt to help stamp out Islamophobia, will be introducing a new line of greetings called the Playable Jew Card™ series for Muslims.
Roger Kitman, CEO of Hallmark, said he got the idea originally when he heard the phrase "Muslims playing the Jew card" on TV, although he admits that he has no idea what they were referring to specifically, except that it had something to do with the fight against anti-Muslim bigotry.
"That started the ball rolling. I thought, what a neat thing, what a neat idea it would be for Muslims to perhaps fight the anti-semitism against them by means of a Playable Jew Card™.
It's got a great ring to it!" said Kitman.
"So I gave the Playable Jew Card™ idea over to our product development team in the Dearborn, Michigan Division, and the Award-winning Creative Team came up with some really fantastic ideas for it.
I've never seen a team of young people so excited about a project before!"
Asked if the idea of a Playable Jew Card™ might actually be considered anti-Jewish by some, Kitman was dismissive.
Several members of Hallmark's Award-winning Creative Team in the Dearborn, Michigan Division (photo by Abdul)
"Muslims are the ones who are getting the brunt of racism, anti-semitism and that horrible Islampohobia these days, and the Jews, of all people, can understand, I'm sure, that we all need to do whatever we can to alleviate some of the burden on them in whatever way we can. If it's by something as innocuous as sending a Playable Jew Card™ to friends, relatives or even to Jewish colleagues or neighbors, then that's what they should be able to do."
With a selection of approximately a thousand different cards with various printed inspirational messages -- including a recording chip with up to three minutes of time for the sender to record a personalized greeting -- Hallmark hopes the effort will be a big success in the Islamic community.
"There's really no need to worry about backlash from Jews these days," said Kitman with a laugh.
"As you know, the Muslims are the new Jews in the 21st century, and I got that directly from our Dearborn Division leader, Ahmed Khalifi-Mohammad. As a successful Muslim of Palestinian origin, he ought to know what he's talking about when it comes to Jews" he added.
The Playable Jew Card™ will be available for sale in Hallmark stores on November 15th.
ER'sB IS PROUD TO SAY: